About
Hi there! I’m Malcolm Bornmann, Animax’s Summer 2021 Marketing and Events Intern. Welcome to the Animax Interns Blog, where I share first-hand accounts of what it’s like to work at this awesome company!
Today’s post is about Victory Hill Exhibitions’ Summer 2021 Marketing Intern, Jessica Mizuno:
Victory Hill Exhibitions
Based in Las Vegas, Victory Hill Exhibitions is Animax’s sister company, specializing in exhibition design and execution, with both companies being owned by Cityneon Holdings. Animax and Victory Hill have worked on multiple projects together with more in the pipeline, and because of this, Victory Hill’s Marketing Manager actually works onsite at Animax to help facilitate communication between both companies.
This is where Jessica comes in. Due to the special circumstances of the pandemic and the nature of her role, it ended up making more sense for Jessica to conduct her internship here in Nashville instead of Las Vegas. So, we adopted her into the Animax Family and she now helps both Animax and Victory Hill with their marketing initiatives!
Marketing for Two Companies
Jessica is an Economics Major and Hospitality Minor, which has served her well in assisting Victory Hill with their outreach efforts. Thus far, Jessica has conducted market research for internal use, has proofread and edited digital press releases that were translated from Chinese to English, and has updated sales decks with new statistics and imagery that will then be shown to potential clients. She also sits-in on scheduling and logistics meetings where she’s able to gain better insight on the innerworkings of the company.
As for helping out Animax, Jessica worked with a small team of individuals to create a multi-page InDesign document that details Animax’s entire project workflow. While her team members focused on overall layout and media gathering, Jessica interviewed leadership and other members within each Animax department to gather data that she then turned into copy. Creating this document took many weeks, but was a worthwhile effort, as it will help clients better understand scope and how that may factor into the overall costs of a project.
Reflection
Working for both companies has allowed Jessica to grow her expertise within the field of marketing. Through her time with Victory Hill, for example, she experienced marketing on an international scale, which taught her how different countries have different marketing expectations and practices. Her tasks at Animax, on the other hand, provided her the opportunity to better learn how an entire business operates.
When asked about her overall internship experience, Jessica states, “It’s amazing to see how much time and effort goes into everything that both companies do. It’s given me a better appreciation for the craft. I’m able to see Animax make the stuff and then see Victory Hill sell the stuff, allowing me to follow a project all the way through, which is very fulfilling!”
